Cakes and Contracts

Some of you may (secretly) believe that contracts are really rather dull. You would never say so to me, of course, knowing it would hurt my feelings ;0) but the perception is out there, all the same.

At Devant, we don't think contracts are dull at all. For us, they are the DNA of a business - they define the way it interacts with its clients, its suppliers, its business partners and its staff. And, more importantly, getting them right (and, along the way, getting your commercial relationships right), will help you maximise your profits and safeguard your business. Not a bad achievement, really!

So how to help the business world see how truly exciting, essential and (dare I say it?) FUN structuring and negotiating great commercial contracts can be?

Cakes.

Yes, that's right: after much deliberation about the theme for the B2B Thames Valley exhibition (26/27th Sept, Windsor Racecourse, www.b2bthamesvalley.co.uk, in case you missed the earlier post), we've decided on cakes!

Why? Well, cakes are nice. They taste good, bring a smile to people's faces, and make the world a better place. Just like contracts. Well, except the tasting good bit, anyway. So now you're curious, aren't you? How exactly is Devant going to use cakes to make us want to be trained in the art of crafting excellent business relationships? How does a bit of buttercream help us reduce our risks and increase our profits?

Windsor Racecourse, 26th and 27th September. Be there - and find out!